War Eagle Custom Lures found their "niche" with avid bass anglers in the mid-1990s. In 1996, War Eagle spinnerbaits were made in two garages in N.W. Arkansas by two serious bass fishers. That year would mark the start of a new direction for the company when pro angler Mike McClelland won back-to-back BASS events on a War Eagle spinnerbait. A few months later, in the Spring of 1997, pro angler Gerald Swindle won a major FLW event on a War Eagle spinnerbait. Slowly but surely, War Eagle Lures have spread from coast to coast, growing little by little each year.