The birth of Megabass in the U.S. is the stuff of legend, involving a cross-country trek in the early '90s, in which the Megabass designer and CEO, Yuki Ito, challenged pro staff of local stores and area pros to one-on-one fishing duels. The rules were simple: if Yuki Ito won, the store had to buy his lures; if the U.S. angler won, Yuki had to buy local tackle from the store. Combined with the quality and flat-out fish-catching ability evident in Yuki's handcrafted Megabass equipment, Yuki succeeded in convincing stores to take on this premium imported tackle. Today, Megabass still embodies that daring spirit. Each product is a painstaking marriage of handmade form and technological innovation. Megabass strives to capture the same care, quality, and attention to detail embodied by the handmade tradition. In a modern age dominated by CAD and mass production, every Megabass lure is based on a hand-carved Yuki Ito original. Little has changed since Megabass's birth in a garage in 1986 at the hands and ideals of Yuki Ito. Today Megabass continues this tradition of innovation, quality, and custom handicraft, never losing sight of the angler's hands for which each Megabass product is painstakingly made.