In 1977 Russ Izor started Izorline in Gardena, California, and 1994. In 2004 Steve Ichinokuchi bought Izorline, moving them from Gardena to Paramount, Ca. Izorline makes premium fishing lines including monofilament, dacron, spectra, fluorocarbon, and battle-tested harnesses and rod rests, and "top angler" tested Izorline tools and accessory products. Izorline premium fishing products are created to provide you with the ultimate strength, dependability, durability, high abrasion resistance, low stretch, and high quality. All Izorline products are 100% guaranteed against manufacturing defects. You can't buy better value.