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What began as a mission to arm fishers with the best bait around has become a lifestyle all its own. Calcutta Fishing still makes its famed lures, but over the past quarter-century has expanded into apparel and gear for those who live to be outdoors. Their flash foil shad lures remain one of the most effective ways to catch inshore species. Heavy enough to cast long distances, they come in multiple sizes and colors for bluefish, sea bass, and schoolies to feast on. 

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