Bull Shad Swimbaits

Mike Bucca, a former full-time fishing guide turned lure designer, saw the need for a gizzard shad style swimbait and brought the first mainstream shad swimbait to the market in 2006. From humble beginnings, in a garage workshop, the Bull Shad has been a staple swimbait for many years and has taken many double-digit basses, helped seal many pro tournaments wins, and has been proven worldwide on some of the world's strongest fish. The Bull Shad is perfect for any angler wanting to chase the largest bass in their fishery, whether you are fun fishing with your friends or competing on the FLW or BASS tours.